Dream in Color

Tween-Friendly Makeup and Skincare

Skincare, scents, and soft beauty palettes for the girls who dream in color.
✨ Made for tweens. Loved by teens. Worn by all.





Not sure where to start?  
Take our Blushie First Steps Quiz and get matched with the perfect gloss, mist, or skincare for your first routine. It’s fun, fast, and made just for you.

Mixed Asian preteen girl applying make-up at home, beauty vlogger, self-love concept

Why GIRL NAMED BLUE?

Beauty-First Moments, Made for You
GIRL NAMED BLUE is here for your very first everything — gloss, glow, scent, and self-care.
We believe your beauty journey should start with products that are fun, safe, and full of confidence. Clean ingredients. Tween-approved. Parent-loved.💗

Our Collections

Teenage girl cleaning face with micellar water and smiling

Fresh & Fancy

Deodorants and mists made for everyday freshness — gentle, fun, and never overwhelming.

Blushie Beauty

Your go-to glosses, tints, and glow-up kits. Build your first makeup moments with soft shimmer and big confidence.

The Blue Mood Drop™

Limited-edition collabs, seasonal scents, and trend kits inspired by moods and memories and made in partnership with fans, friends, and favs.

Every product is made for firsts — and every routine is 100% you!

Choose. Mix. Play. Glow.

Girl Named Blue isn’t just a brand — it’s your personal beauty space.
Here’s how we make your glow-up uniquely yours!

Happy mixed Asian preteen girl applying clay facial mask at home, skincare routine, self care and wellness concept

Start with a quiz

Find Your Glow and grab the right Girl Named Blue products that are right for you!

Girl with face cream spots on her face smiling

Pick your faves

Glosses, mists, and glow-ready skincare is waiting for you!

Cute teenage girl playing with make up at home

Bundle it your way

Save on starter kits and grab limited-edition collabs!

Cheerful girl explaining how to apply powder for her vlog stock

Join the Blushie Club

Signup and join us for early drops, testing kits, application sessions & fan picks!

This isn’t makeup for someone older.
It’s not skincare you have to borrow.
This is beauty made for you — clean, fun, and just the right glow.

✨ Tween-first. Teen-approved. Parent-loved.

Makeup artist paints model in beauty studio

Reach Out to Our Team

Contact Girl Named Blue for kid-safe beauty inquiries.

Hear From Satisfied Parents

Girl Named Blue is amazing! My daughter adores their safe and fun beauty products. The quality is top-notch, and I love knowing she's using items designed just for her age group. Highly recommended for any parent seeking safe beauty options for their tween.

- Jessica M.

Girl Named Blue has been a game-changer for my tween! Their products are not only safe but also super trendy. It's a relief to find age-appropriate beauty options that both of us love. A must-visit for parents in Montreal!

- Lara K.

Join The Blushie Club and glow with us.

Want early access to drops, test new scents, or help us build our next collab kit? ✨.