About Us

Dream in Color

Girl Named Blue is a new kind of beauty brand — made for the girls discovering who they are, not who they’re told to be.

We believe first beauty moments should feel safe, expressive, and totally your vibe.

Not harsh. Not grown-up. Just yours.

That’s why we create clean skincare, soft glosses, and mood mists designed for you:

Tweens finding their first glow.
Teens stepping into their own color.
Anyone who dreams in shades you can’t name yet.

Because every girl has a color.

Hers is Blue.

Girl with face cream spots on her face smiling

Our MISSION:

Girl Named Blue was built to answer the beauty aisle’s biggest gap:

Where’s the brand made for you — not just your mom, sister, or favorite influencer?

✔️ Gentle by Design: No harsh ingredients. No grown-up anti-aging formulas.

✔️ Glow-First, Pressure-Last: We’re about self-care, not comparison.

✔️ Expression Over Perfection: Your color, your vibe, your rules.

✔️ Parent-Approved: Clean, safe, and tested to love your skin first.

We’re not here to “fix” you.

We’re here to celebrate you.

Our Promise

Clean ingredients only — always sulfate-free, paraben-free, cruelty-free.
Age-appropriate products built for your skin, not someone else’s.
A space where you choose: your first gloss, your first scent, your first glow.
Because beauty isn’t about changing you. It’s about seeing yourself clearly — and shining anyway.

Committed to Kid-Safe Beauty

Teenager girl cleaning face in front of mirror

Safety First

At Girl Named Blue, the well-being of our young customers is our top priority. We are committed to providing products that are safe, non-toxic, and specifically formulated for tweens. Our rigorous testing and quality control ensure that every item we offer meets the highest safety standards.

Mixed Asian preteen girl applying make-up at home, beauty vlogger, self-love concept

Empowerment Through Expression

We believe in empowering tweens to express themselves confidently and creatively. Our range of beauty products is designed to inspire individuality and self-expression, helping young people to explore their unique style in a supportive and fun environment.

Sustainability Matters

Caring for our planet is as important as caring for our customers. We are dedicated to sustainable practices, from eco-friendly packaging to responsibly sourced ingredients. Our commitment to reducing our environmental footprint is at the heart of everything we do.

Little girl with friends putting on makeup

Inclusivity and Diversity

Girl Named Blue celebrates diversity and inclusivity. We embrace all skin tones, hair types, and personal styles, ensuring that every tween feels represented and valued. Our products are crafted to be accessible and appealing to everyone, fostering a sense of belonging and acceptance.

Education and Awareness

We aim to educate our young audience about the importance of safe beauty practices and self-care. Through engaging content and resources, we provide valuable information to help tweens make informed choices about their beauty routines and personal well-being.

Transform Their Beauty Routine

Girl Named Blue is…
	•	For the girls who dream in color.
	•	For the ones finding their light.
	•	For you.

[ 💌 Join the Blue List → ] [ 🛍️ Shop New Hues→ ]
Explore safe and gentle beauty products designed specifically for tweens. Discover Girl Named Blue exclusive kid-safe selections.