About us

Mixed Asian preteen girl applying make-up at home, beauty vlogger, self-love concept

Blushie, You Are Here.

This is your moment — your very first gloss, your go-to mist, your first beauty routine.
We’re Blushie: a clean, confidence-boosting beauty and scent brand made just for tweens and early teens. Our products are designed to make you feel fresh, glowy, and totally you — without the grown-up stuff you don’t need.

Whether you’re getting ready for school, a sleepover, or just to sparkle solo in the mirror, Blushie is the start of something real.

🧼 Clean ingredients.
💖 Soft shimmer + gentle glow.
🌸 Fun enough for you. Approved by parents.

Girl with face cream spots on her face smiling

Our mission

Blushie creates safe, fun, and age-appropriate beauty and scent products that empower tweens and early teens to explore their first routines with confidence.

We’re on a mission to make skincare, self-care, and self-expression feel approachable, gentle, and joyfully personal — always clean, never overwhelming, and totally made for this generation.

What We Believe:
That beauty is about expression, not perfection
That tweens & teens deserve clean products made for them
That skincare and scent should be gentle, safe, and sparkly
That first routines should be fun, not overwhelming
Welcome to Blushie — where your beauty journey begins

Committed to Kid-Safe Beauty

Teenager girl cleaning face in front of mirror

Safety First

At Feeling Fancy Beauty, the well-being of our young customers is our top priority. We are committed to providing products that are safe, non-toxic, and specifically formulated for tweens. Our rigorous testing and quality control ensure that every item we offer meets the highest safety standards.

Empowerment Through Expression

We believe in empowering tweens to express themselves confidently and creatively. Our range of beauty products is designed to inspire individuality and self-expression, helping young people to explore their unique style in a supportive and fun environment.

Sustainability Matters

Caring for our planet is as important as caring for our customers. We are dedicated to sustainable practices, from eco-friendly packaging to responsibly sourced ingredients. Our commitment to reducing our environmental footprint is at the heart of everything we do.

Little girl with friends putting on makeup

Inclusivity and Diversity

Feeling Fancy Beauty celebrates diversity and inclusivity. We embrace all skin tones, hair types, and personal styles, ensuring that every tween feels represented and valued. Our products are crafted to be accessible and appealing to everyone, fostering a sense of belonging and acceptance.

Education and Awareness

We aim to educate our young audience about the importance of safe beauty practices and self-care. Through engaging content and resources, we provide valuable information to help tweens make informed choices about their beauty routines and personal well-being.

Transform Their Beauty Routine